Media literate people understand that media are constructed to convey ideas, information and news from someone else's perspective.

Media are everywhere—selling products, presenting ideas, and appealing to our emotions. With messages all around us, sometimes it’s hard to tell the difference between how media describe us and who we really are.

Media education empowers kids

When kids can think critically about media messages, they can make informed decisionsóand by creating their own mediaóthey can learn to use one of the worldís most powerful tools.

Kids spend an average of 6½ hours with media every day. Shouldnít we give them the skills to make it time well spent?

Media! It's More Than TV

Media messages aren’t just on the small screen—they’re everywhere! Movies, videogames, magazines, billboards, fashion, music and the Internet are just a few of the ways we use media daily.

So, What Is Media Literacy?

What do we mean when we talk about Media Literacy?

Get The Facts

Facts and figures about families and media usage.

5 Key Questions To Ask
About Media Messages

Key questions that critical thinkers keep in mind when encountering media messages.