Media education gives children the tools to
understand the motivations and techniques employed by media
producers to influence consumers
Action for Media Education (AME) promotes and advocates for media literacy education, with special outreach to parents, teachers, and those who work with children.
This website includes media literacy resources to support your efforts. It provides materials, empowers your work with young people, and offers links to other terrific sites.
Your guide throughout the site is our logo, a Spongehead. Why? Because we are all "spongeheads," absorbing media (even when we think we aren't!) and processing media messages whether we intend to - or not. Our goal, as Spongeheads, is to become more media savvy. You can follow our Spongehead (currently peeking at you) to a variety of resources designed to inform and enlighten you, and to challenge the critical thinking skills necessary to survive a mega-media world.
Announcing the 2011 Images Of
Youth Video Festival.
Here is a chance
for youth, ages 11-19, to express
what you think about the world.
Click here to view past Images of Youth Festival videos.
- Hold the Smoke: Ralph Nader speaks out on the damaging portrayal of smoking in motion pictures
- Tell Scholastic: Stop Promoting Sexualized Dolls in Schools
- SPONGEHEADZ: U & MEdia, a new book by AME member and nationally recognized media critic Lynn Ziegler, is the essential parent handbook for 21st century media. It turns your remote control into a teaching tool, offering a topic about each button.
- Help keep unhealthy drinks out of Portland Pulic Schools!
- Docs blast inappropriate ads for children.
- Advertisers say the best way to reach time-pressed consumers is to try to catch
their eye at every turn.
- As Obesity Fight Hits Cafeteria, Many Fear a Note From School
- New report from the American Academy of Pediatrics: The Effects of Advertising on Children and Adolescents
- Pediatricians say ads contribute to kids' ills
- Help the Campaign for a Commercial-Free Childhood Tell Wal-Mart: Nagging is Not a Family Value
- A new report from National Center on Addiction and Substance Abuse includes information on the relationship between family dinners and teen substance use, family relationships, and academic performance
- Childhood obesity rates rising, says study
- The National Inhalent Prevention Coalition has created an online training site for parents to prevent their childrens' inhalent abuse
- Frontlines newsletter: Young People and Alcohol Disorders:
Prevention and Treatment
- Violence in the home leads to higher rates of childhood bullying
- Teen Parties Awash in Alcohol, Marijuana and Illegal Drugs -- Even When Parents Are Present
- The spring 2006 issue of The Future of Children, titled Childhood Obesity, lays out the
evidence related to the multiple causes, consequences, and methods of dealing with childhood obesity.
- The National Center for Education Statistics has released a report detailing a 2005 study on obesity among school-age children.
- The Food Research and Action Center has released a guide that addresses the special concerns of low-income students in
local school wellness policies.
- The Big Ten sports channel has announced a ban on alcohol advertising. and the Campaign for Alcohol-Free
Sports TV is urging FIFA world cup soccer to do the same.
- A new after-school program helps kids interpret the numerous messages they receive every day to make healthier choices about food and physical activity.
- Study backs parents who say "No TV on a school-night"
- Video revolution comes to the computer screen.
- Poll finds 81 percent of adults blame parents, not marketing and
food-industry advertising, for children's weight problems
- The 2006 Common Sense Media Awards
- CCFC's Campaign to Keep Commercials Out of Children's Books
- Portland schools junk the junk food
- A rude welcome for Abby, new girl on Sesame Street
- Center on Addiction and Substance Abuse 2006 Teen Survey Reveals: Teen Parties Awash in Alcohol, Marijuana and Illegal Drugs -- Even When Parents Are Present
- Consuming Kids: Marketing in Schools and Beyond - The 5th Annual Summit of the Campaign for a Commercial-Free Childhood
- Superman Tops Supremes: Americans are more familiar with the Seven Dwarfs, the Three Stooges and Superman than with current events and world leaders.
- Kaiser Familly Foundation report: "The Media Family: Electronic Media in the Lives of Infants, Toddlers,
Preschoolers, and Their Parents"
- Action for Media Education's 2006 Youth Video Festival
- Big Ten Networks Sign Alcohol Advertising Resolution
- Materials Help Youth Evaluate Media Messages, Make Food, Activity Choices
- Lynn Ziegler, an Action for Media Education cohort voices the facts about media literacy as a guest columnist for the Seattle P-I. Way to go Lynn!
- New study by the Pew Internet & America Life Project finds that youth are leading the transition to a fully wired nation
- Study finds television both good and bad for kids
- Reducing alcohol ads kids see won't cost industry adult market
- The 2004 PIXI Award Winners